Company Information
Tracking Company
?This displays the name of the marketing company that mailed the mailings. The Data Genie has the ability to track the performance of any company's mailings, for auto dealers.
The Data Genie / Promotec Marketing
Number of Mailings
?This is the total number of mailing campaigns that are being tracked as of today.
2,008
Pieces Mailed
?This is the total number of mail pieces that have been sent out since The Data Genie tracking started.
11,828,861
Gross Profit
Front End Gross
?This is the total amount of front end gross profit that the mailings have generated.
$28,224,765.73
Back End Gross
?This is the total amount of back end gross profit that the mailings have generated.
$34,207,439.50
Holdback
?This is the total amount of holdback gross profit that the mailings have generated.
$10,474,361.05
Total Gross
?This is the total amount of front end, back end and holdback gross profit that the mailings have generated.
$72,906,566.28
Vehicle Sales & Trade-Ins
Total Vehicles Sold
?This is the total number of vehicles sold as a result of the mailings.
34,632
Cost Per Unit Sold
?The average marketing investment per vehicle sold. This is the total mailing investment divided by total vehicles sold across all dealers.
$246.11
Total Trades
?This is the total number of trade-ins that the mailings have generated.
19,169
Avg Trade Mileage
?This is the average of the mileage for all trade-ins.
63,465
Investment & Return
Dollar Profit on Investment
?This displays the dollar profit from the mailings. For every dollar that a dealer invested, we gave the dollar back plus this amount.
$7.55
Return on Investment
?This displays the percentage of profit from the mailings.
755.39%
Adjusted Figures
Profits Listed as Loss
?This displays the amount of negative front end grosses that also have zero back end profit.
$-3,009,888.09
Adjusted Cost Per Unit Sold
?The adjusted marketing investment per vehicle sold after removing the front end losses listed above. Since those deals actually generated profit (through manufacturer incentives), the true cost per unit sold is lower than the unadjusted figure.
$159.20
Adjusted Dollar Profit
?The manufacturers often run promotions with dealers where they get incentive cash on certain models. When this happens, we often see negative front end grosses and zero back end profit. We know that profit was made but it is too complicated to add to the reports. Since we do not know how much they made, this figure removes the total amount of front end losses and pars it to zero. In our opinion, this figure is a more accurate one.
$7.91
Adjusted Return
?This displays the percentage of profit from the mailings, after the adjusted amount is applied.
790.70%